VASELINE
Grease Garage
3X WINNER
2025 Young Ones One Show
Merit | Integrated Campaign
Silver Pencil | Gaming
Merit | Experiential & Immersive
Vaseline is the ultimate life hack for DIY car repairs so we opened a DIY auto shop in the place Gen Z rides the dirtiest—Grand Theft Auto.
Copywriter: Elana Celestin
Art Directors: Alanna Evans, Evangeline Gichina, LaTrice Wooden