Logo Redesign & Rebranding
Mainstays
The intention behind this logo redesign for Mainstays, a Walmart home goods brand, was to strengthen its independent brand and visual identity through an approach that embraces the basics while elevating them. Variations in typography and color create a balance of familiarity with a sense of renewed energy.
Primary
Stacked
Logo Mark
The logo mark distills the brand down to a simple, memorable “M.” Its slightly off-center placement, subtly breaking the circle’s boundary, adds a sense of elevation and modernity to the mark.
Subcategory Logo Variations
Each Mainstays subcategory features its own badge, helping simplify the shopping experience for consumers.
At a time when “luxury” is creeping into every corner of life, Mainstays is reframing the value of basics and reminding us how much we need them. Basics aren’t boring or disposable. They’re essential, reliable, and steady. In a world defined by constant change, basics are what keep us grounded.
