Abby Imel Photography
Logo Redesign
Abby Imel is a Colorado-based photographer with a passion for creating timeless memories for her clients. Through a close, collaborative process, I redesigned her logo system to reflect the modern yet classic, and simplistic yet sophisticated sensibility her brand embodies.
Logo Lockup
The pairing of the selected typefaces creates a seamless feel, while standing out just enough to feel intentional. Designed to endure, the logo system carries a timeless quality that will feel as relevant years from now as it does today.
Primary
Stacked
Logo Mark
V1
V2
Primary
Secondary
